There’s a moment in every open-world game that hooks you completely. For me, it was watching a deer drink from a stream in Red Dead Redemption 2 while a predator stalked through nearby brush. Nobody scripted that encounter for my benefit. The world was alive, running its own complex ecosystem whether I watched or not. […]
I still remember sitting in a conference room back in 2019, watching a data scientist explain how their studio predicted player churn with 87% accuracy three days before players actually quit. That presentation changed how I thought about gaming analytics forever. The intersection of artificial intelligence and player behavior has become one of the most […]
After spending over a decade in game development, I’ve witnessed quality assurance evolve from rooms packed with testers clicking through menus to sophisticated systems that can explore virtual worlds autonomously. The shift toward AI-based game testing isn’t just happening, it’s fundamentally changing how studios approach quality assurance. The Old Way Wasn’t Working Anymore Let me […]
Introduction We’ve all been there. You’re deep into an RPG, the music is swelling, the stakes are high, and you walk up to a town guard to ask for directions. He looks you dead in the eye and says, for the four-hundredth time, “Patrolling the Mojave almost makes you wish for a nuclear winter.” For […]